It’s a charming coincidence that Peter is our “Big Cheese.” With much of his passion for food coming from his Armenian grandmother and her heavenly homemade Armenian string cheese, Peter hails from generations of foodies. His mother was a dietician at Macy’s and he beams as he discusses the dried beef and basturmas she created. Just a sniff of his favorite spice, coriander, reminds him of the dedication to food and the food lovers he has at Phoenicia. While he oversees accounting, billing and business negotiations, his romance with food can be seen in every aisle.

As Peter recalls his childhood days, he thinks of times when his mother would force him to play the piano. He absolutely hated it! His father, a physician, would often come out of his office to motivate young Peter to play. Although his relationship with the piano had a shaky start, Peter has since become an amazing musician. Often found playing the keyboard and piano with his band all over Houston, Peter frequently plays at his alma mater, the University of Houston, where he was a pre-med major.

Peter has been a member of the Phoenicia family for more than 30 years and is well-versed in every aspect of the store from finances to products. His passion for food is contagious and he can often be spotted with his sleeves rolled up in Phoenicia kitchens inspiring our YUMMY! Crew.

One day, Phoenicia’s Fun Committee might decide to put a piano in the middle of the grocery store so Peter can orchestrate the pita bread marching down from the ovens. But until then, know that Phoenicia values Peter for adding strength and passion with his big spirit, overflowing wisdom and eagerness to explore!